April 21, 2010
The Adrienne Alert: Stop Talking to Me about Social Media: It’s a Waste of Time!
Right now it feels as if the business community is divided into two camps: those who are resisting social media and those who are their raving fans.
While I admit to being not nearly so proficient as I could be, I’m trying and learning as much as I can; moreover, while I still see them as potentially great gobblers of our precious time, I can’t deny social media’s effectiveness.
Clearly, in just a few years, the social media have turned conventional marketing strategies on their ears.
You’ve heard me say many times that it’s not no money; and it’s not no time. It’s no priority. When one doesn’t know the benefits of doing something, any excuse will do.
Yet for those holdouts who were waiting for real live success stories, they’re here! Social media testimonials are erasing cynicism . . . quickly.
Let’s get back to priority. For those in very small businesses, there is no law that says the owner has to do it all. Learning to delegate is an important managerial skill that is crucial to a company’s growth.
It’s possible to delegate social media participation. And this doesn’t have to be a full-time job. I would guess that there are many people out of work right now who are skilled in the social media. In fact they’re using social media as I write this to try to find employment.
You know unemployed or under-employed people; we all do. Here’s an incredible opportunity to create a win-win. Find someone to help your business grow through social media, and give that person some free-lance, hourly work at a fee considerably above minimum wage.
Resourcefulness is a wonderful trait, isn’t it?
